In any retail store, the windows have an important role in attracting customers to your merchandising displays. A clean and polished window will portray your business in the most flattering right. In contrast, a dirty and grimy window will make your retail store look far less enticing for customers.
To project a positive image of your business, you should make retail window cleaning an essential task. It can be performed as part of your regular maintenance routine, perhaps as frequently as once per week. The objective is to ensure your store windows are always clean and spotless before the customers arrive.
The best option for cleaning your retail windows is to hire professional cleaners. However, you can also learn a couple of cleaning tips and tricks that will help you perform this task diligently:
1. Clean the windows in dry and cool weather.
The best time to retail window cleaning is during dry and cool weather. If the temperature is too hot, the cleaning chemicals may dry on the hot windows before you get a chance to wipe it off. This causes some stubborn streaks to be left on the store windows. If you must clean during a sunny day, start with the shady areas of your store first.
Ideally, you should have the windows cleaned after dark or in the wee hours of the morning. Not only is the temperature cooler during these time periods, but this cleaning schedule is unlikely to interfere with your retail business hours.
2. Create a window cleaning roster for your employees.
If you plan to do the window cleaning by yourself, it can be helpful to create an employee roster specifically for this task. This roster indicates which of your employees should clean the windows and when they are scheduled to perform the task. In every shift, at least one person should be trained and ready to clean the windows, especially when business is slow. Maintain a chart to be filled out whenever a task is completed.
Also, make sure your employees are trained on the best window cleaning techniques. Since most employees aren’t experts when it comes to cleaning windows, they tend to do a sloppy job unless provided with proper guidance.
3. Get rid of the dust and dirt on your windows.
Before you commence the retail window cleaning task, you should get a brush or a vacuum cleaner to sweep the dirt and dust off your window frames. When you start cleaning a dirty and dusty window, you will end up with a muddy mess, which will complicate the cleaning even further.
If the window screen is grimy, wash off the grime with a soft brush and sudsy water. If there are blinds and shades attached to your window, use a microfibre duster to clean both sides of the window. You should also open the slats and wipe them gently with a damp cloth.
4. Apply the right cleaner on your windows.
If your window is filthy, don’t hold back on the spray. Apply the cleaner generously so that the chemicals can suspend and dissolve dirt. If you skimp on the cleaning solution, you might end up with unsightly streaks on your windows.
Using the recommended cleaning solutions is critical. The best cleaners will apply a fine mist that will stay on the window screen until you wipe it off. This will result in minimal drip during the retail window cleaning process.
5. Clean the windows with a microfibre cloth.
Microfibre cloths are ideal for cleaning windows, since these materials are washable, highly absorbent, and streak-free. Some microfibre cloths have a handy honeycomb texture that arrests smudges, dirt, and water spots from glass without leaving scratches.
If you prefer using paper towels instead, make sure you choose a reputable and trusted brand. Poor quality paper towels shred easily and could leave behind lint. The best paper towels should be able to hold up even when they are wet.
6. Avoid the squeegee.
While squeegees have been used for decades, avoid them unless you are a professional cleaner. Squeegees are handy for cleaning larger windows, but they are tricky to manage when cleaning smaller panes. If you don’t know how to use a squeegee effectively, the drips will usually end up on the floor and create more of a mess in your store.
7. Wipe away any cleaning streaks.
It doesn’t matter how meticulous a window cleaner is. There’s always going to be a stray cleaning streak here and there. To get rid of these stray streaks, use a dry microfibre cloth to polish the window to perfection. You only need to wipe the streaks that you spot and not the entire glass again.
8. Clean the windows vertically and horizontally.
Cleaning streaks may be difficult to identify because they could occur on either the inner side or the outer side of the window. To differentiate this, you should wipe one side of the window vertically and the other side horizontally. With this neat little trick, you can quickly tell which side of the window has the cleaning streaks.